In general, there aren’t any huge shocks to be found. Google, YouTube, Facebook, and Amazon are at the top of the list (though it is interesting to notice the desktop versus mobile traffic share), while Wikipedia, Walmart, Instagram, and ESPN are all in the top 10. It is crucial to note that the data shown here refers to online traffic and not app usage; this is the reason why, for example, TikTok is ranked lower than Pinterest.
However, it is intriguing to see how individuals find material via online browsers, as well as how they search for information and access it across different websites. You may utilize this information to devise a plan that is more efficient in its targeting these users. It looks like a solid indicator of how consumers are arriving at YouTube videos via Google search, and knowing that 85% of YouTube.com traffic originates via desktop, for example, might help you arrange your YouTube advertisements to fit with this experience.
Both Reddit and Pinterest see a significant number of visitors using desktop computers to access their respective platforms. This finding leads one to hypothesize that a significant amount of desktop internet users are engaging in product-related product searches on their computers before downloading the app. It would take a more particular customizing of your approach, but it may be another idea, and it would be fascinating to observe how people are connecting to these sites via the internet.
Effective marketers that provide actual results to their businesses are the ones who know how to examine and uncover what places the top players in the industry where they are. These are the people who are able to deliver their businesses the most success. If you want to increase your website’s exposure and conversion rate, then you should absolutely go to the most popular websites in the United States as a source of ideas and guidance, even if such websites have nothing to do with your objectives and tactics.
So, which are the most popular ten websites in the United States? Let’s have a look at the list that we discovered on Similarweb and try to get a better understanding of why certain websites are included on the list.
- YouTube
- Yahoo
- Amazon
- Wikipedia
- Discord
